On Thursday night, I attended the inaugural “Boston Talks” at WGBH’s Boston headquarters.
The topic was “Fitness 2.0” and the speakers were:
Jeff Garabedian from New Balance
Melissa Malamut health writer at Boston Magazine
Matt Rubin from Social Boston Sports
The host was Edgar Herwick reporter at WGBH
I’m the woman in the back left watching the speakers answer final questions
It was a fun night!
Jeff Garabedian talked about the inspiration for the New Balance new spring line (Rio Olympics) & how fitness clothing has evolved to actually have products designed for women, instead of the old way of just changing the color on a mens design for women to buy. He also said their target market was “Metropolitan millennials” – to which someone standing near me whispered to me “that’s you!”. I replied, “yes, and I’m a New Balance customer.”
Melissa Malamut talked a little bit about fitness tech and where she sees it going. She was actually a bit anti fitness trackers because the only people who seem to keep wearing them are already fit millennials. (I wear my Fitbit every day & I have different bands to wear for working out vs. fashion occasions. I think paying $100+ for a Tory Burch wristband for a Fitbit is ridiculous though.) She also talked about trusting the health research that comes from hospitals & colleges right in our backyard in MA.
Matt Rubin gave a great talk about the importance of social as a motivation to workout. (I love Social Boston Sports & I’ve played in Fit, Soccer, and Baseball leagues through them. My next SBS league is soccer and it starts up March 1st.) I agree with him that a social aspect is definitely what motivated me. I won’t go to a gym alone, but I’ll meet friends for a run, November Project workout, or fitness class.
Thanks to WGBH for hosting a great event!